Thursday, 25 November 2010

Violent games and a violent society?

Can violent video games really be the problem behind the violent society we live in today?

The truth is there is no straight forward answer behind this because no one knows the truth about what goes through the mind of a violent citizen, but however vital links in the past have been pointed at video games.

An example of a theory is the Hypodermic Syringe Model, this model suggests that the audience passively accepts the message injected into them by the mass media. In other words these types of people have a brain like a sponge and so believe that everything they see on tv is real and acceptable. The model believes that there is a direct correlation between the violent behaviour in games and anti-social behaviour in real life. I can agree with this theory because we have seen it happen time after time, however I also feel that the people who commit these crimes are mentally unstable. This is because unless you are a very small child then you should know the rights and wrongs of life, and anyone who has a inner concious would'nt feel the urge to do it.

A recent example of a criminal case is the murder of James Bulger in 1993, Robert Thompson and Jon Venables were just 10 when they abducted, tortured and killed the toddler. The film 'Childs Play 3' came under scrutiny for being the influence over the two boys because they were allowed to sit and watch this film from an early age while their mother was smoking cannabis. The film contains many graphic scenes which many adults have said they were to disturbed to watch. the main character, a doll called chucky, dies after being splattered with paint and having its face pulped. very similar to what happened to James Bulger.

Violent games are becoming more popular as the days go by with their audiences getting younger, because of this it is likely that the content players are seeing becomes a second nature to them because of the amount of time they spend playing these games. It cannont be condoned that every person who plays a violent game will have a violent nature, but it does seem very coincidental that as the games market rises so does the levels of violence.

Wednesday, 27 October 2010

Nintendo 3DS console launch

The Nintendo 3DS is an upcoming portable game console by Nintendo, which can produce "3D effects without the need for any special glasses" via a process called autostereoscopy. It will be released in Japan on February 26, 2011. Nintendo officially unveiled the device at the 2010 Electronic Entertainment Expo on June 15, with the company inviting attendees to play with the console.

previous Nintendo DS consoles have been aimed at younger children, but now it is obvious that Nintendo are trying to broaden it's appeal by airing adverts using celebrity endoresement, for example Beyonce knowles and JLS ready for the launch of the 3DS. You can also tell that the console might be aimed for slightly older consumers as the price of the console is around £300, a little too expensive for children to buy or to recieve as a christmas present. Also many mature game titles such as 'Resident Evil' and 'Metal Gear' are being hyped up to be realeased as a third party platform game for the 3DS which are unsuitable for those younger consumers.

The new console has many features which are exclusive to the 3DS such as its widescreen LCD display allowing the gamer to play without having to wear 3D glasses, the 3D depth slider allowing you to decide how 3D it appears and its built in motion sensor. I think this will appeal to the 'Explorers' as they like to try new things and have the latest gadgets so these new features are right up their street as no other console has all of these technical features.

This console does use convergence because it has a mixture of features like motion sensors, and 3D graphics which is a first of its kind because no other console has all of these features in one, also just the use of 3D is a first for the home gaming experience.

Sunday, 17 October 2010

Halo Reach study

Reach takes place in a futuristic science fiction setting during the year 2552, shortly before the events of the 2001 video game Halo: Combat Evolved. Humans, under the rule of the United Nations Space Command, have been waging a long war against a collective of alien races known as the Covenant. By the events of Reach, almost all of humanity's interstellar colonies have fallen. Reach itself is an Earthlike colony that serves as the UNSC's main military hub. In addition to the military presence, the colony is home to over 700 million civilians.
Halo: Reach is a first person shooter game which has been developed by Bungie and published by Microsoft Games Studios. The game has been produced for the Xbox 360 console and is stereotypically based for a male interest, this game has a cross over of genres including action and adventure, science fiction and war. The main audience type for this game is the explorer or the need for self actualization under Maslows hierachy of needs.


Microsoft planned its biggest ever marketing scheme for the game, costing more that 6.5 million American dollars. The focus of the marketing was to connect with the consumers via universal themes, and to bring a bigger audience to Reach than previous Halo games. The campaign kicked off with a short memorable television ad called "birth of Spartan" and was soon followed by merchandise sold all over the World. Square Enix's Play Arts toy label created additional 5" figures sold in many toy shops, Reach was released Tuesday 14th September local time in 25 countries. Tens of thousands of shops signed up for midnight launch events, with sponsored events taking place in London, Oslo, Stockholm, and New York.