Nintendo 3DS console launch

The Nintendo 3DS is an upcoming portable game console by Nintendo, which can produce "3D effects without the need for any special glasses" via a process called autostereoscopy. It will be released in Japan on February 26, 2011. Nintendo officially unveiled the device at the 2010 Electronic Entertainment Expo on June 15, with the company inviting attendees to play with the console.

previous Nintendo DS consoles have been aimed at younger children, but now it is obvious that Nintendo are trying to broaden it's appeal by airing adverts using celebrity endoresement, for example Beyonce knowles and JLS ready for the launch of the 3DS. You can also tell that the console might be aimed for slightly older consumers as the price of the console is around £300, a little too expensive for children to buy or to recieve as a christmas present. Also many mature game titles such as 'Resident Evil' and 'Metal Gear' are being hyped up to be realeased as a third party platform game for the 3DS which are unsuitable for those younger consumers.

The new console has many features which are exclusive to the 3DS such as its widescreen LCD display allowing the gamer to play without having to wear 3D glasses, the 3D depth slider allowing you to decide how 3D it appears and its built in motion sensor. I think this will appeal to the 'Explorers' as they like to try new things and have the latest gadgets so these new features are right up their street as no other console has all of these technical features.

This console does use convergence because it has a mixture of features like motion sensors, and 3D graphics which is a first of its kind because no other console has all of these features in one, also just the use of 3D is a first for the home gaming experience.