Nintendo 3DS console launch

The Nintendo 3DS is an upcoming portable game console by Nintendo, which can produce "3D effects without the need for any special glasses" via a process called autostereoscopy. It will be released in Japan on February 26, 2011. Nintendo officially unveiled the device at the 2010 Electronic Entertainment Expo on June 15, with the company inviting attendees to play with the console.

previous Nintendo DS consoles have been aimed at younger children, but now it is obvious that Nintendo are trying to broaden it's appeal by airing adverts using celebrity endoresement, for example Beyonce knowles and JLS ready for the launch of the 3DS. You can also tell that the console might be aimed for slightly older consumers as the price of the console is around £300, a little too expensive for children to buy or to recieve as a christmas present. Also many mature game titles such as 'Resident Evil' and 'Metal Gear' are being hyped up to be realeased as a third party platform game for the 3DS which are unsuitable for those younger consumers.

The new console has many features which are exclusive to the 3DS such as its widescreen LCD display allowing the gamer to play without having to wear 3D glasses, the 3D depth slider allowing you to decide how 3D it appears and its built in motion sensor. I think this will appeal to the 'Explorers' as they like to try new things and have the latest gadgets so these new features are right up their street as no other console has all of these technical features.

This console does use convergence because it has a mixture of features like motion sensors, and 3D graphics which is a first of its kind because no other console has all of these features in one, also just the use of 3D is a first for the home gaming experience.

Halo Reach study

Reach takes place in a futuristic science fiction setting during the year 2552, shortly before the events of the 2001 video game Halo: Combat Evolved. Humans, under the rule of the United Nations Space Command, have been waging a long war against a collective of alien races known as the Covenant. By the events of Reach, almost all of humanity's interstellar colonies have fallen. Reach itself is an Earthlike colony that serves as the UNSC's main military hub. In addition to the military presence, the colony is home to over 700 million civilians.
Halo: Reach is a first person shooter game which has been developed by Bungie and published by Microsoft Games Studios. The game has been produced for the Xbox 360 console and is stereotypically based for a male interest, this game has a cross over of genres including action and adventure, science fiction and war. The main audience type for this game is the explorer or the need for self actualization under Maslows hierachy of needs.


Microsoft planned its biggest ever marketing scheme for the game, costing more that 6.5 million American dollars. The focus of the marketing was to connect with the consumers via universal themes, and to bring a bigger audience to Reach than previous Halo games. The campaign kicked off with a short memorable television ad called "birth of Spartan" and was soon followed by merchandise sold all over the World. Square Enix's Play Arts toy label created additional 5" figures sold in many toy shops, Reach was released Tuesday 14th September local time in 25 countries. Tens of thousands of shops signed up for midnight launch events, with sponsored events taking place in London, Oslo, Stockholm, and New York.